Overview & Scope
Revpeak ("we," "our," or "us") operates the website revpeak.online (the "Site"), a consumer-facing publication that provides editorial content on smart online shopping, coupon discovery, and retail saving strategies. This Privacy Policy describes how we collect, use, store, share, and protect personal information when you visit our Site, interact with our content, or communicate with our team.
By accessing revpeak.online, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of the Site. This policy applies to all visitors regardless of location, though residents of specific jurisdictions — including the European Economic Area (EEA) and the State of California — have additional rights described in Section 7.
Plain Language Summary: We collect standard web analytics data to improve our content. We use Google Analytics and Google Ads for measurement and advertising. We participate in affiliate programs, meaning we earn a commission when you click our links and make a purchase — at no extra cost to you. We do not sell your personal data to third parties.
Information We Collect
We collect information in two primary ways: information you provide to us voluntarily, and information collected automatically through standard web technologies.
Information You Provide Voluntarily
Revpeak does not require account registration to access our content. However, you may voluntarily submit personal information in the following circumstances:
- Contact inquiries: When you submit a message through our contact form, we collect your name, email address, and the content of your message.
- Newsletter subscription: If we offer an email newsletter, we collect your email address and, optionally, your name.
- Feedback or corrections: When you report an error or submit editorial feedback, we may collect your name and contact details.
Information Collected Automatically
When you visit revpeak.online, our servers and third-party analytics tools automatically collect certain technical data. This information is used in aggregate form and is not used to personally identify individual users in isolation.
| Data Type | Examples | Purpose |
|---|---|---|
| Log Data | IP address, request timestamps, HTTP status codes, referring URLs | Security monitoring, server performance |
| Device & Browser | Browser type/version, OS, screen resolution, device category | Responsive design optimization |
| Usage Data | Pages visited, time on page, scroll depth, clicks, session duration | Content quality improvement |
| Geolocation | Country, region (derived from IP — no GPS data) | Regional content relevance |
| UTM Parameters | Campaign source, medium, term, content values in URLs | Traffic source analysis |
Affiliate Click Data
When you click an outbound affiliate link on our Site, we and/or our affiliate network partners may record that click event, including the destination URL, a timestamp, and a session identifier. This data is used solely for commission tracking and fraud prevention within affiliate programs and is not used to build personal behavioral profiles.
How We Use Your Information
We use the information we collect for the following specific purposes:
- Content delivery and site operation: Serving web pages, diagnosing server errors, and ensuring the Site functions correctly across devices.
- Analytics and improvement: Understanding which content topics are most valuable, identifying navigation problems, and guiding future editorial planning.
- Communication: Responding to contact form submissions, editorial corrections, and partnership inquiries.
- Advertising measurement: Measuring the performance of any paid campaigns we operate via Google Ads, including attribution of website visits to advertising clicks.
- Security: Detecting and preventing abusive traffic, scraping, spam form submissions, and other unauthorized activity.
- Legal compliance: Maintaining records required by applicable law and responding to lawful requests from regulatory authorities.
We do not use your information to: build personal advertising profiles without your consent, make automated decisions with legal or similarly significant effects, or share it with data brokers.
Affiliate Marketing Disclosure
Revpeak participates in affiliate marketing programs operated by retailers, coupon networks, and affiliate platforms. This means that when you click certain links on our Site — particularly links directing you to third-party retailer pages — we may earn a commission if you subsequently make a qualifying purchase. This commission is paid by the retailer and does not increase the price you pay.
Our affiliate relationships include but may not be limited to programs operated by major retailers, coupon aggregation networks, and price comparison platforms. The presence of an affiliate link does not influence our editorial recommendations. Our editorial team evaluates stores and deals based on objective criteria including verified savings rates, retailer reputation, and reader utility. Affiliate economics are considered only as a secondary sustainability factor, never as a primary ranking signal.
This disclosure is made in compliance with the U.S. Federal Trade Commission (FTC) guidelines on endorsements and testimonials, as well as equivalent regulations in other jurisdictions where applicable.
Information Sharing & Third Parties
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share data only in the limited circumstances described below.
Service Providers
We engage third-party companies to perform functions on our behalf. These providers access your information only as necessary to perform their contractual obligations and are bound by confidentiality agreements:
- Google Analytics (Google LLC): Web analytics. Data is processed under Google's Privacy Policy and subject to Google's data processing terms. You can opt out at tools.google.com/dlpage/gaoptout.
- Google Ads (Google LLC): Advertising platform used to measure campaign performance and, where applicable, serve advertisements. Governed by Google's Advertising Privacy Policy.
- Web hosting provider: Our hosting infrastructure provider stores server logs containing IP addresses and access records for security and performance purposes.
- Affiliate networks: When you click an affiliate link, the destination network receives click attribution data as described in Section 2.
Legal Requirements
We may disclose your information if we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation, court order, or governmental request; (b) protect and defend the rights or property of Revpeak; (c) prevent or investigate possible wrongdoing in connection with the Site; or (d) protect the personal safety of users of the Site or the public.
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, personal information held by us may be among the assets transferred. We will notify users via a prominent notice on our Site prior to any such transfer and any changes to this Privacy Policy.
Cookies & Tracking Technologies
We use cookies, pixel tags, and similar technologies to operate and improve our Site. For a comprehensive breakdown of the specific cookies we deploy, their duration, and how to manage them, please review our dedicated Cookie Policy.
In summary, Revpeak uses: (1) strictly necessary cookies for basic site functionality; (2) analytics cookies via Google Analytics to understand usage patterns; (3) advertising cookies via Google Ads for campaign measurement; and (4) affiliate tracking pixels from our partner networks to attribute commissions correctly.
You can control cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect Site functionality. A complete opt-out guide is provided in our Cookie Policy.
Your Rights & Choices
Depending on your jurisdiction, you may have specific legal rights regarding your personal data. We are committed to honoring these rights regardless of where you are located.
Rights Under GDPR (EEA Residents)
If you are located in the European Economic Area, you have the following rights under the General Data Protection Regulation:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data, subject to certain legal exceptions.
- Right to Restriction: Request that we restrict processing of your data under certain circumstances.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Object to processing based on our legitimate interests, including for direct marketing purposes.
- Right to Lodge a Complaint: File a complaint with your national data protection authority.
Rights Under CCPA (California Residents)
California residents have additional rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA:
- The right to know what personal information we collect, use, disclose, and sell.
- The right to delete personal information we have collected, subject to certain exceptions.
- The right to opt out of the sale or sharing of personal information. We do not sell personal information.
- The right to non-discrimination for exercising your CCPA rights.
- The right to correct inaccurate personal information.
To exercise any of these rights, please contact us at privacy@revpeak.online. We will respond to verified requests within 30 days (GDPR) or 45 days (CCPA) of receipt.
Email Opt-Out
If you have subscribed to any Revpeak email communications, you may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will process your request within 10 business days.
Data Security
We implement a range of technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include: HTTPS encryption for all data transmitted between your browser and our servers; access controls limiting data access to authorized personnel only; regular security reviews of our hosting environment; and contractual security requirements for all service providers who process personal data on our behalf.
However, no method of internet transmission or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in high risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specific retention periods are as follows:
- Server log files: Retained for up to 90 days for security analysis, then deleted.
- Google Analytics data: Retained for 26 months per our Google Analytics configuration, after which it is automatically deleted.
- Contact form submissions: Retained for up to 12 months from the date of submission, or until the matter is resolved, whichever is longer.
- Affiliate click data: Retained by affiliate network partners for the duration required by their programs, typically 90 days.
Children's Privacy
Revpeak is a general-audience publication directed at adults. We do not knowingly collect personal information from children under the age of 13 (or under the age of 16 for residents of the EEA). If you believe that a child under the applicable age threshold has provided us with personal information, please contact us at privacy@revpeak.online and we will take prompt steps to delete that information.
International Data Transfers
Revpeak is operated from the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. Data protection laws in the United States may differ from those in your country.
For transfers of personal data from the EEA to the United States, we rely on appropriate safeguards including Standard Contractual Clauses approved by the European Commission, where applicable to our service provider relationships.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Reviewed" date at the top of this page and, where the changes are significant, provide a more prominent notice. Your continued use of revpeak.online after the effective date of any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
How to Contact Us
For questions, requests, or concerns about this Privacy Policy or our data practices, please contact our privacy team:
- Email: privacy@revpeak.online
- General Contact Form: revpeak.online/contact/
- Mailing Address: Revpeak Editorial, 228 Park Ave S, Suite 82047, New York, NY 10003, United States
We aim to acknowledge all privacy-related inquiries within 5 business days and resolve them fully within 30 days.